v2026.8.1
Release date: August 7, 2026
New Features
Connections / Meta Lead Ads hub as the main path
The UTM module now centers on the Connections hub: connect Meta, manage pages, ad accounts, synced campaigns, Instant Forms, and pixels in one flow.
Legacy shortcuts for manual campaigns, site forms, classic WhatsApp tracking, and old analytics redirect to the hub.
What is it for?
- Run Facebook/Instagram Lead Ads without spreading setup across legacy screens
- Keep pages, ad accounts, and forms aligned with Meta’s structure
- One clear path for sync, mapping, and attribution
How to use it?
- Open UTM in the sidebar
- Connect or open a Meta connection
- Pick the page → ad account → campaigns / ad sets / ads
- Configure Instant Forms on the page and pixels on the ad account
Full guide: UTM — Connections / Meta Lead Ads
Lead attribution by ad
Meta leads are now linked to the ad (not the campaign). Each lead stores the local ad record and the Meta ad ID.
What is it for?
- Know exactly which creative/ad generated the lead
- Keep customer attribution aligned with the same ad
- Avoid generic campaign-only linkage
How to use it?
- Sync campaigns, ad sets, and ads from the Meta ad account
- When an Instant Form / Meta lead arrives, the ad comes with the lead
- Customer records keep the ad attribution when applicable
Leads and customers per ad
In the ad set’s ad list, each row has shortcuts for:
- Details — modal with creative, IDs, and status
- View leads — paginated page with only that ad’s leads
- View customers — paginated page with only customers attributed to that ad
What is it for?
- Audit origin and performance at the ad level
- Open the customer record from the list
- Switch between leads and customers for the same ad
How to use it?
- Go to UTM → Connections → Page → Ad account → Campaign → Ad set
- In the ads table, use View leads or View customers
- Use pagination to browse results (loaded from the database)
Instant Forms without campaign mapping
When configuring a page Instant Form, you map fields and actions (tags, funnel stage). You no longer pick a campaign or ad on the form — the ad arrives with the Meta lead.
What is it for?
- Simpler form setup
- Avoid wrong form → campaign mappings
- Keep attribution automatic from the lead’s ad
How to use it?
- On the connection page, open the Forms tab
- Sync Instant Forms from Meta
- Open the form and map fields + actions (tags / stage)
- Save — new leads use that mapping and ad attribution
Pixels on the ad account
Pixels are managed on the ad account: sync from Meta and CAPI token per pixel on that account.
What is it for?
- Manage pixels at the same level Meta uses
- Reuse a pixel across ad sets in the same account
- Configure Conversions API (CAPI) in the right place
How to use it?
- Open the ad account in the Connections hub
- Use Pixels to sync from Meta
- Set/update the pixel CAPI token when sending conversion events
Benefits
- More precise attribution: lead and customer tied to the ad
- Less fragile Instant Form setup
- Operational visibility of leads and customers per creative
- Connections hub as the single Meta Lead Ads workflow