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Customer macros

Automation buttons on the customer profile: one click runs several actions (change kind, fill fields, assign people, create a task, or start a flow).

Changelog: v2026.8.4

What is it?

A macro is a configurable button on edit customer. You define:

  • Appearance — internal name, button label and color
  • When to show — conditions (kind, funnel, stage, tag, or field)
  • Ask on click — a wizard with fields to fill before running
  • Actions — what happens next

Where to find it

AreaPath
ConfigureMenu → Customer Macros
UseEdit customer → General tab (top) and header actions menu (⋮)

Create a macro

  1. Open Customer Macros and click New macro
  2. Set internal name, button label, and color
  3. Under When to show, leave empty for all customers or add conditions (all / any)
  4. Under Ask on click, add fields the agent should fill (only if empty, or always)
  5. Under Actions, choose what to run
  6. Save and enable the macro

Available actions

ActionWhat it does
Change customer kindLead or client (closed)
Fill field (fixed value)Standard or custom field
Set seller / support / indicationCurrent user, chosen member, or clear
Set CRM stageMoves the customer to the chosen stage
Transfer to teamTransfers the current conversation to the team
Transfer to agentSets the conversation’s primary agent
Add collaboratorsAdds members to the conversation (skips the current assignee)
Create taskProject, optional template, title, assignees, and due in N days
Start silent flowOrganization flow (with or without chat)

Team, agent, and collaborator actions (and flows that require a chat) only run from an open conversation. On edit customer outside a chat, the button stays visible and warns on click.

Ask on click

The wizard uses the same labels and placeholders as the customer form. If a field already has a value, it is pre-filled.

Use on a customer

  1. Open the customer
  2. On the General tab, visible buttons appear at the top; the same set is in the menu
  3. Click the macro
  4. If there are prompts, complete them and run

Only enabled macros whose conditions match the current customer are shown.

Customer kind

The profile has Lead (sale) or Client (closed). Use it in the list filter and in macro conditions/actions.

Next steps

Documentation constantly being updated