UTM / Connections (Meta Lead Ads)
Connect Meta, sync pages and ad accounts, map Instant Forms, and attribute leads/customers by ad.
What it's for
- Teams capturing leads with Facebook/Instagram Instant Forms
- Operations that need to know which ad generated the lead or customer
- Marketing sending conversion events (CAPI) from the funnel
What you can do
- Manage the Connections hub (Meta connection → pages → accounts → campaigns → ad sets → ads)
- Sync page Instant Forms and map fields + actions (tags, stage)
- Browse paginated leads and customers per ad
- Manage pixels and CAPI token on the ad account
- Attribute Meta leads to the ad (not the campaign)
How it connects
- CRM & Customers — leads become customers with ad attribution
- Chat & Support — form actions can tag or start support
- Automation & AI — stage/tags applied on lead ingest