UTM / Tracking
Track marketing campaigns, capture leads, and measure conversions — with WhatsApp links, forms, ad pixels, and funnel events.
What it's for
- Digital marketing teams measuring ROI on paid campaigns
- Growth teams capturing leads via forms with redirect
- Sales connecting campaign source to the commercial funnel
- Agencies comparing performance by channel and campaign
What you can do
- Create and manage campaigns with integrated dashboard and analytics
- Generate WhatsApp links (
wa.me) with UTM parameters for tracking - Publish forms with redirect and lead capture
- Install Facebook, Google Ads, and Google Analytics pixels
- Convert captured leads into CRM customers
- Record UTM events in funnel stages (
utm_event) to measure conversion by step - Use tracked links in bulk messaging and chat campaigns
How it connects
- CRM & Customers — leads become customers; UTM events in funnel stages
- Chat & Support — tracked links in bulk sends and campaigns
- Automation & AI — flows can react to lead source